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Behavior Change

Working with families and communities to create health care demand

Birth Preparedness and Complication Readiness. A Matrix of Shared Responsibility
Publisher: JHPIEGO/MNH Program 2001
Format: Fold out chart
Audience: Program managers, to delineate responses in preparing for birth and complications
Available on the web at: www.mnh.jhpiego.org/Resources/#Birth
Order free copies from mnh@jhpiego.net

Community health worker incentives and disincentives: How they affect motivation, retention and sustainability
Publisher: BASICS II. Bhattacharyya K et al 2001
Format: Monograph
Audience: Policymakers, program managers, trainers of CHWs
Languages: E
Available on the web at: www.basics.org/publications/abs/abs_chw_eng.html

Embracing participation in development: wisdom from the field.
Worldwide experience from CARE’s reproductive health programs with a step-by-step field guide to participatory tools and techniques

Publisher: CARE 1999. Shah M et al
Format: Monograph
Audience: Program managers, policymakers
Languages: E
Available on the web at: www.careusa.org/careswork/whatwedo/health/hpub.asp

Emphasis Behaviors In Maternal and Child Health: Focusing on Caretaker Behaviors To Develop Maternal and Child Health Programs in Communities
Publisher: BASICS II. John Murray
Format: Monograph
Audience: Policymakers, behavior change experts, program managers, trainers of CHWs
Languages: E
Available on the web at: www.basics.org/new/jtb/v2/emphasis.html

Identification of model newborn care practices through a positive deviance inquiry to guide behavior-change interventions in Haripur, Pakistan
Publisher: Food and Nutrition Bulletin
Format: Article
Audience: Researchers, program managers
Available on the web at: http://www.positivedeviance.org/pdf/fnb23_107-116.pdf

Improving family and community practices: a component of the IMCI strategy WHO/CHD/98.19

Publisher: WHO/CAH
Format: Monograph
Audience: Program managers, policy makers, health care providers
Languages: E
Available on the web at: www.who.int/child-adolescent-health/publications/IMCI/WHO_CHD_98.18.htm

Information, education and communication: Lessons from the past; perspectives for the future
Publisher: WHO/RHR 2001
Format: Occasional paper
Audience: Program managers, policy makers, health care providers
Languages: E
Available on the web at: www.who.int/reproductive-health/publications/RHR_01_22/RHR_01_22_abstract.en.html

Qualitative Research to Improve Newborn Care Practices
Publisher: Save the Children Federation 2004
Format: Book
Audience: Program managers and researchers
Languages: E
Order from: Save the Children, Saving Newborn Lives, 2000 M Street, NW, #500, Washington, DC 20036
Available on the web at: http://www.savethechildren.org/publications/snl/310496_STC.pdf

Setting up community health programmes: A practical manual for use in developing countries

Comprehensive practical guide to community-based care, participation, prioritization and integration of sustainable services
Publisher: Tear Fund, MacMillan, TALC. Lankester T, 2000 (2nd ed)
Format: Book
Audience: Community health workers, program managers, policymakers
Languages: E
Order (cost £7.95) from: TALC PO Box 49, St Albans, Herts, AL1 5TX, UK. Telephone: +44 (0) 1727 853869, Facsimile: +44 (0) 1727 846852, e-mail:  talc@talcuk.org
Website: www.talcuk.org

Training manual for traditional birth attendants
Publisher: MacMillan. Eds Gordon Gill, MOH Ghana, UNICEF & USAID Ghana 1990
Format: Book
Audience: Trainers of TBAs and CHWs
Languages: E
Order (cost £6.95) from: TALC PO Box 49, St Albans, Herts, AL1 5TX, UK. Telephone: +44 (0) 1727 853869, Facsimile: +44 (0) 1727 846852, e-mail:  talc@talcuk.org
Website: www.talcuk.org


Document

The purpose of this guide is to describe how to design and carry out a social mobilization programto create demand and increase participation during immunization campaigns and outine immunizations, and thereby improve the health of communities in developing countries. The approach described here was developed and used by the Saving Newborn Lives initiative (SNL) of Save the Children/USA in maternal and neonatal tetanus (MNT) immunization campaigns in Ethiopia, Mali, and Pakistan. Communication and
social mobilization activities helped these countries achieve high coverage by building community demand. This guide has collected the best practices
and lessons learned from designing and carrying out the campaigns, focusing on communication activities, and presents these lessons here so
they can be used in other immunization programs for women and children.
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